About Troovo

Built in Switzerland, for Switzerland

Troovo is a marketplace with a simple mission: to make buying and selling in Switzerland fair, transparent, and secure.

I moved here from Canada more than ten years ago, and Switzerland gave me a new life - a career, stability, and the woman I'm proud to call my fiancée. Creating Troovo is my way of giving something back to the country I now call home.

Why Troovo Exists

If you've used Switzerland's biggest platforms, you already know the frustration: hidden fees, upsells, cluttered pages full of ads, and expensive "pro" subscriptions. These marketplaces are controlled by a single group that dominates the Swiss market, leaving sellers with little choice but to pay more.

Troovo was built differently. We believe in keeping the basics free and fair. Whether you're selling a bicycle, managing a thrift shop, or running a retail chain, you should be able to reach buyers without being forced into overpriced packages or buried under banner ads.

Free Listings, No Commissions

  • 15 free listings for every user.
  • Boosts to promote your ads: CHF 3 each, or 5 for CHF 10.
  • Troovo Shops: Free online shop, no subscription required.

That's it. No hidden costs, no commissions taken from your sales. Just a clean and transparent model that gives you control.

Ad-Free by Design

Most platforms charge you to post and flood their pages with advertising. Troovo does neither. Our business model is simple: optional boosts and an affordable pro plan. That's all.

This means buyers and sellers enjoy a marketplace that's fast, uncluttered, and focused on what matters: your listings.

How This Compares

Here's what you'll find elsewhere in Switzerland:

Troovo Tutti Ricardo
Free Limit 15 listings 50 listings 0
Pro Pricing CHF 20/month (250 listings) CHF 39–199/month (100–1,000 listings) Commission on every sale
Extra Costs Boosts CHF 2–3 Boosts CHF 2–35+ Listing fees + %
Ad Free

Troovo is built to be affordable and fair from day one. We don't charge commissions, and we don't lock basic features behind "pro" paywalls.

Technical Performance

We don't just talk about being better - the data speaks for itself. Here's how Troovo stacks up against the competition:

Troovo Tutti Ricardo
PageSpeed Score 95/100 ~75/100 ~80/100
Security Rating 135 A+ 50 C 65 B
Verdict Best in class Slower, less secure Good, but behind

Why does this matter? A faster site means listings load instantly. Better security means your data stays safe. Troovo beats the competition on both fronts.

Security You Can Trust

Pricing and usability matter - but so does trust. From the very beginning, Troovo was built with security at its core:

  • End-to-end TLS encryption with HSTS for bank-level protection.
  • CSRF and CSP protection to block account hijacking.
  • A+ ratings on Mozilla Observatory and SSL Labs, scoring higher than some of Switzerland's biggest platforms.
  • Modern infrastructure, regular audits, and proactive monitoring.

Your data, your account, and your listings are protected with the same standards used by leading fintech companies.

A Marketplace for Everyone

Troovo is open to:

  • Private individuals selling second-hand items.
  • Thrift shops and Brockenhäuser bringing vintage finds to a wider audience.
  • Small businesses who want to reach new customers affordably.
  • Larger retailers and chains who need bulk listings without monopoly pricing.

This mix makes Troovo a diverse, living marketplace - from local treasures to brand-new products, all in one place.

Made in Switzerland

Built and hosted entirely in Switzerland, for the Swiss community:

  • Available in German, French, Italian, Romansch, and English
  • Swiss-hosted infrastructure for speed and security
  • No venture capital or outside shareholders
  • Serving all 26 cantons with local focus

We're not chasing global scale or investor returns — just building a reliable marketplace that works for Switzerland.

Our Commitment

Troovo will always stand for:

Free and fair listings.
Transparent pricing.
A clean, ad-free experience.
Strong security and data protection.

We're not here to be another monopoly. We're here to give Switzerland the marketplace it deserves.

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